About Us

From near or far – we’re rooting for you

Est. 2022

Our Story

It’s no secret, the world around us changed right in front of our eyes. As a millennial, I always thought adulting was about friendships, fun, and life. As I grew up I realized that while those things existed in adult life, they came with having a good support system. But, this didn’t always mean it could only come from the people you see everyday- your best friend, your coworker, your neighbor, etc. It meant ANYONE.

The last few years have come with divide, anger, stress, anxiety, and all the big emotions. I would scroll on social media and see people – some that I knew at some point in life, or some only known through a friend of a friend – sharing stories of their highs and their lows. I found myself wanting to reach out, just to let them know: I’m rooting for you.

Maybe it was because I, too, was going through my highs and lows. Maybe it was because I saw the people closest to me needing support. At first, it felt awkward. I reached out to a friend I knew in elementary school, her brother had passed away. She and I (and her brother) were all very good friends growing up. As life goes, we grew away from each other, and eventually led different lives. When I saw her post of her brother’s passing, I didn’t say anything. I watched her (through social media) share stories of sadness, happiness, memories. One day, she shared that she graduated from medical school. She noted that she was proud of herself, that through the pain she suffered she carried on, with her brothers memory carrying her. I finally reached out, told her that I wished I reached out sooner, and that above all, even if from afar – I was rooting for her.

This carried with me – and I learned that even if it feels awkward, there was never any harm in telling someone you’re rooting for them. I started Root For You Apparel to continue this mission, and hope to encourage you to reach out to people in your life to let them that you’re rooting for them.

Core Values

Kindness

Through not only the organizations we support, but through the entire experience you have with our company, we hope you feel you were treated with kindness and respect.

Uniqueness

All of our journey’s are unique. Our products are all designed in house, and unique to Root For You.

Purpose

We will ALWAYS strive to support the organizations that represent our values. We believe in supporting those who don’t have the means to support themselves.